Social Media Associate ( 6 Month Contract )
Mistplay
Marketing & Communications
Toronto, ON, Canada
Posted on Aug 8, 2025
Mistplay est l'application de fidélité n°1 pour les joueurs mobiles. Notre communauté de millions de joueurs mobiles engagés utilise Mistplay pour découvrir de nouveaux jeux et gagner des récompenses. Les joueurs sont récompensés pour le temps et l'argent qu'ils consacrent aux jeux et peuvent échanger ces récompenses contre des cartes cadeaux. Mistplay a pour mission d'être le meilleur moyen de jouer à des jeux mobiles pour tous, partout dans le monde ! Téléchargez Mistplay sur le Google Play Store ici et suivez-nous sur Instagram, Twitter et Facebook.
Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere! Download Mistplay on the Google Play Store here and follow us on Instagram, Twitter and Facebook.
Mistplay is looking for a creative and proactive Social Media Associate to support our social media presence across TikTok, Instagram, and YouTube. In this role, you’ll play a hands-on role in helping us ideate, create, and publish engaging content that speaks directly to our growing community of mobile gamers.
This is a great opportunity for someone who lives and breathes internet culture, understands platform trends, and enjoys experimenting with content that blends entertainment, gaming, and lifestyle. You’ll be part of a growing team that’s building the Mistplay brand across social.
What You’ll Do
Create engaging social content (short-form videos, carousels, memes, captions, etc.) for TikTok, Instagram, and YouTube Shorts that aligns with Mistplay’s voice and brand.
Stay on top of trends across platforms and help translate them into timely and relevant content ideas.
Collaborate with the Social Media Manager to create the content calendar, brainstorm creative directions, and meet weekly posting goals.
Create and edit short-form videos using in-app tools or simple editing software— requirement for being comfortable being on camera and directing UGC-style content.
Help manage community engagement by responding to comments and helping identify opportunities to build conversation and buzz.
Track content performance weekly, monthly, and quarterly for improvement and iteration.
Maintain consistent brand style and messaging across all platforms, while still tailoring content to each channel’s unique vibe.
What You Bring
2+ years of experience in social media content creation, preferably in consumer apps, lifestyle, gaming, or entertainment.
Deep knowledge of TikTok, Instagram Reels, and YouTube Shorts—including trends, algorithms, and audience behavior.
Strong creative instincts with a portfolio of video or visual content you’ve produced (even personal projects count!).
Familiarity with editing tools like CapCut, Canva, Adobe Express, or similar.
Excellent written communication and a sharp sense of humor, wit, or voice.
A collaborative, self-starter mindset—you’re comfortable working independently and juggling multiple content pieces at once.
Nice to Have
Experience working with or managing user-generated content (UGC).
Interest in mobile gaming or past experience creating content in the gaming space.
Previous viral wins you can share!
What You’ll Gain
Hands-on experience working on social media for a fast-growing brand.
Mentorship from seasoned social media and marketing professionals.
A professional portfolio of published work.
Insight into influencer partnerships, community engagement, and content strategy.
*Nous remercions tous(tes) les candidat(e)s. Le genre masculin a été utilisé dans le but d'alléger le texte. Nous souscrivons au principe de l’équité en matière d’emploi.
Pourquoi choisir Mistplay ?
Nous faisons tout pour rendre notre environnement de travail aussi accueillant et plaisant que possible ! Un poste chez Mistplay s’accompagne de toute une série d'avantages que nous proposons en mode virtuel ou présentiel : déjeuners d'équipe, soirées jeux, événements à l'échelle de l'entreprise, et bien plus encore.
Notre culture est profondément ancrée dans la croissance et soutenue par une équipe de personnes intelligentes, dynamiques et enthousiastes. Nous utilisons les données pour apprendre, améliorer et adapter en permanence. Nous favorisons un environnement dans lequel chacun est encouragé à partager ses idées, à repousser les limites, à prendre des risques calculés et à voir ses visions se concrétiser.
Why Mistplay?
We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.